LinkedIn is the home of professional networking and is one of the most effective tools one can use as part of any modern B2B sales and marketing strategy, particularly for software companies.

Only very recently, LinkedIn added a new feature that allows software companies to showcase their users on their business pages – great for helping you boost your reputation and increase conversions.

But how is it done? Let’s take a look.

First, you need to make sure your page is a ‘Flagship Product Page’ and not just a normal ‘Product Page’. To do this head to your page in admin view, navigate to the ‘Product’ tab and then select your product. Once you have selected the product, click ‘submit for review’. It’s important to make sure your product name and your page name are the same for this to work.

Once you have established your Flagship Product Page, click the ‘edit’ icon next to ‘Featured customers of [your product]’ on the same product tab, then add the names of companies you’d like to feature. Finally, click submit for review.

After the review process has been complete, you are invited to ‘publish product’ via a notification sent to the inbox of page super admins.

And there you have it! Your customers will now be pinned at the top of your product page for all visitors to see, a great way for B2B software SMEs to boost credibility and generate leads using LinkedIn.

Looking to grow your online presence and generate leads for your software product or service company with the help of industry experts? Contact UX Media today.